Importance of Animated Logos
2022-08-11
Animated logos are very common these days. Among smartphones and the common advances in internet technology, logos are now widely available in digital environments, and this opens the door to visual effects such as animation that do not occur with virtual products. Indeed, the growing popularity of branding means that more and more brands will need to stay competitive. So learning how to animate a logo can be an important skill to take your brand to the next level. At the same time, animation software has become ubiquitous, organized and understandable to support this growing user base. So no matter how sophisticated and glamorous the animation of the logo may sound, Logo design company now have the ability to create animated with functional images.
Animated Logo design compared to Static Logo design
Brands have been working to mark branding designs for a long time now. And they work well, no doubt. So why is this sudden push of pop-up logo designs? What about the cartoon logos that make you a must-have, such as the prediction of a design trend, in 2022?
However, you should know that video is becoming the most popular type of content on the Internet. This is also why animating logos get a strong kind of endorsement among the audience. The internet is full of content, and it takes a lot of effort to shine. Animation adds that extra charm to your logo to complete the contest. But that is not all. There are many benefits associated with the product of having a glossy logo compared to the vertical logo.
Why does a product need an animated logo?
Get out of the competition.
Suppose you are presenting at an investor conference. There is a digital exhibition of all participating companies, and the board has only the brand mark. Now, with so many rows and columns, what can you do to make sure you stand out? Generally, these indicators contribute significantly to the initial investment an investor or customer has in your product. Do you want to tell them that you are not just some kind of sea of others? And that something is special to you? Then we suggest starting with a animated logo design that can convey this quickly.
High product awareness
Many experts say that dynamic images, as well as video content, are better understood than static ones, meaning they are easier to remember. The powerful animation logo connects potential customers and draws their attention effectively. Some animation can last up to 10 seconds which increases the chances of memorization compared to a brief look at a still image.
An exciting first impression
The first impression has a profound effect on how people perceive the product. It only takes a few seconds for us to decide if we like something or not. As the logo is the first product representative it needs to make a good impression on potential customers. Original cartoon logo is a great way to surprise people and increase their chances of remembering your product. A good initial appearance helps to attract users' interest.
Feelings are felt
People love new and unusual ideas and animated logos are a great way to surprise them. Active logo animation can be a source of excitement, joy, and conspiracy. If a logo can bring positive emotions to the target audience, they are more likely to remember the product and associate it with something exciting.
Get ready for the future.
Now, there may be controversy over the effectiveness of animated logo designs as they cannot work on paper or other visual displays. But your audience is spending more and more time, if not all of their time, including digital content. Even in OOH advertising, digital boards are very popular. So our argument is that logo designs make your marketing better in the future so that when your audience is 100% online, you are ready.
Better storytelling
An animated logo can be an active part of the storytelling process. Animation can provide a more detailed description of a business type than a standing logo. It serves as a short video that tells the unique story of a product or company. Video content can easily set up emotional interactions with viewers. In addition, the video can be shared across the web which means more people can see the logo.
Company expertise
Customers may not be experts in the field of marketing but still understand what is trending. Many well-known companies including Google have already acquired brilliant versions of their logos and proudly share them with the rest of the world. That’s why when a product proves to be in line with new things, people see themselves as real artists.
Conclusion
Whenever a new logo design trend comes in, everyone, including us, is skeptical. We have seen many design styles pass us by with no profit in the business. But we strongly acknowledge that animated logo designs can add great value to any genre. The benefits they bring to the table far outweigh any investment they make.
And with logo design company, this investment is also very affordable. Along with your logo, you can enhance your entire product design style at no additional cost.
