Importance of Color Theory in Website Design
2022-02-19
What is Color Theory?
Color theory is a relatively simple concept in website graphic design it is basically the practice of mixing colors and using color palettes to achieve the desired results. These ideas are not new, they appear even in the writings of another Leonardo da Vinci, and have been practiced ever since. Color theory also seeks to explain why colors have a visible effect, such as the cool effect of natural colors (black, white, gray, tan and pastel) and the strong sense of the main colors (red, blue, and yellow).
Warming vs. cool
Warm colors are those that do not turn blue in any style. This means that there are no blues, blues or violets in the warm color spectrum. They always have a reddish hue, which means red, oranges and oranges are often considered when it comes to warm colors.
Cool colors are colors that always include blue, and do not include red. When choosing a design for your website, you can choose to work within a warm or cool color, and get a different feel for each one.
Both spectrum can feel cool, but in different ways. Cool colors can be likened to the serenity of a cold winter day, while warm colors may sound like fun evening. Cool colors, when used too much can feel dark, so that’s something to keep in mind.
Power Levels
When it comes to energy levels, the most important factor is often color saturation. When the filling is high, the color becomes more intense. For example, tan, gray, and pastels all give a sleepy, cool feeling while bright colors, the main one help add energy to the mood. Look at the three-color palettes below.
The First color palette has great potential, albeit a small one. This is a casual color palette, which can be easily used to market a children's website or a fun and free website. Colors in full complement have the drawback that they sometimes cause a feeling of anxiety in adults, as well as sometimes having a high brightness that can make it difficult to read. You will want to keep this in mind when designing websites that contain a lot of content or text.
The second color palette is what you might call the midway between sleep and energy. The colors inside the palette are still bright, but they blend well. This palette can be easily used to sell any number of websites from a personal blog to a professional restaurant menu page.
The third palette has a very relaxing and professional feel. The colors are not very different, which makes it ideal for a website that wants to create a cool feeling, like a spa website.
Useful Online Tools
Now that you have the essential tools in your hand, is it not time to add a few useful tools to your web design craft? Yes it is!
The first important program I bring to you is Kuler. This is the concept of design mastermind Adobe. The content of this excellent (and free) program is a variety of tools aimed at getting a headache out of construction. For example, you can create your own palettes in their advanced color picker, you can create your own color palettes for pictures, and if all else fails, you can browse custom-made color palettes for some inspiration.
The second amazing program is favorite for many affordable graphic design company, and it goes by the name of the Color Scheme Designer. This great tool helps you design your own color palettes based on popular color schemes, and gives you the option to preview them in a sample website design. Talk about making it easy for you.
