Increase Brand Loyalty Through Packaging Designing
2021-11-23
For sale packaging is a first impression you make with the buyer, so make sure you build a strong brand by choosing a clear and unique design, this will lead to product reliability.
“Do not judge the book by its cover,” is a wise proverb, but it is not the subject of the new consumer style. When you shop at a grocery store, you make quick decisions about what you see, letting your eyes guide you in or out of objects based on their design, color, and shape.
Consumers
have limited attention span and time, so they rely on sensory signals from
packages to make decisions when purchasing products, especially clothing.
1. Packing as a product extension
Packaging
as a product ambassador plays an important role in market access and adoption
of new product categories. According to a study by market research firm Mintel,
up to 94 percent of US consumers are influenced by their reliability when it
comes to product innovation. In addition, 35 percent of British customers buy
only hair care products from companies they have used before and 53 percent of
Chinese consumers are loyal to their favorite products. So packaging must be
designed by graphic designing agency
Product
reliance can be used by manufacturers to build product loyalty and expand their
traditional product portfolio. So different packaging with a clear product
message is a decisive factor in the purchase decision.
An
excellent example of this strategy is Carlsberg body care products. Launched as
a limited edition, the "Beer's Beauty" product line now includes a
hair care product, shaving gel, aftershave balm and mustache cream. The brewing
team uses packaging based on popular beer bottles and ensures a high level of
product recognition.
2.Power design of packaging in product communication
The
packaging design reflects the brand identity and makes the product come alive -
from the visual appearance and feel of the package to its functionality and
durability. In discussions about product communication marketing and product,
however, competition between classical media and the social media platform is
the main focus. Little attention is often paid to the design of the package,
which is the decision on which the purchase decision is actually made: at the
point of sale.
3 Market opportunity for creative packaging
However,
about 60 percent of product decisions are made in POS. Fifty-six percent of
European consumers find new products directly in the store, while only 45
percent cite TV commercials as the best source of information. There is also a
tendency for products to be exciting and dedicated to the consumer.
For
packaging design this means: Going from the same look and over-the-top
information to the front packaging design as part of the product and supporting
the product in making packaging an experience. This applies above all to young
consumers and older hipsters in Generation X.
Pizza Hut,
for example, has developed a pizza box that acts as a small stereo system.
Using Bluetooth and printed electronic devices, it enables pizza lovers to
connect their pizza box to a mobile phone or computer and play music. All this
can be possible by graphic designing company and software development company.
